PPC services are used for all types of campaign goals including increasing sales, generating leads and promoting brand awareness. In order to deliver best ppc services, one should know their keywords at the back of their hands and our experts know it all. PPC Service’s greatest strength is that it creates an opportunity for the advertiser to showcase to their ads to the motivated customers who have the potential and will of making on the spot purchase. CPC is calculated by dividing the total cost by the number of clicks. The best thing about CPC is that it is only chargeable when someone clicks the ad. The average cost per click for Google Ads varies depending on the industry, business type and the audience network that campaign targets.